For the World Day to fulfil its role of alerting ‘the whole world’ to the devastation from road crashes to maximum effect, promotion of the Day and of events and activities taking place is crucial.
The media have an important role in this; therefore Press Releases tend to be issued by many World Day supporters and organizers of World Day events – to local, national and international media channels – with the expectation that both the issue and occasion will be covered.
ArticlesannouncingWorld Day events or reporting about them afterwards often feature in the Press.
Another important means of publicizing the messages of the World Day and related plans for action are speechesgiven at events and occasionally on television.
The World Day will become better known with every year, as more countries join each year in its observance and promotion.