1. Online Campaign with Pictures
“World Day of Remembrance for Road Traffic Victims”
Center for Development of Non-formal Education
The campaign will be starting on 15th of The November (this year). We would start with the pictures of the people with number 302 (which is the number that represents the annual car crash in Serbia) written on their arms, faces, etc… that they could send to our e-mail email@example.com , so we can put them on our social medias, where people will be able to share their stories about the casualties that occurred in their neighborhoods, provinces, states, etc… We will be using the hash tag #302themovie and #dontbethenextnumber on our social medias. After the first phase of the campaign, which is previously explained, we proceed with the phase 2, that will be called “302 teasers”. In that part, we will be posting short videos (about 30 seconds up to 1 minute) of people talking about their experiences and losses. Doing so, we hope we will grab the attention of many people, by sharing those experiences in video format, which is the most popular format in the world. The campaign is expected to end around 20th of the November ( of the next year, when will be occurring “World day of remembrance for road traffic), which will be the day of the movie premiere.
Event Link: https://www.facebook.com/events/1649004115374800/
»It’s time to Remember – Say NO to Road Crime!«
#WDR2015 Serbia Poster