We will be conducting a mass media campaign through Facebook, Instagram, website and email marketing. We will be using online banners and listicles for the campaign. Via these platforms, we are aiming to channel our support of this campaign to reach as many general road users as we can. We will also be engaging our website visitors to share their personal stories where they have lost families and friends to road traffic accidents. We will post a video on our face book to explain about WDOR and its importance, encouraging public to share their story.
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